Stop Buying Full-Size Mascara. Like Now.

Ah mascara. What would we do without you? If I were a makeup product, odds are I would be mascara. Why? Because it’s super high maintenance.

Some people (i.e. my mother) recommend to buy a new mascara each month to prevent bacteria build up and eye infections. Not to mention, by the end of the month, your mascara is probably a stage four clumpy mess.

This monthly habit can get expensive, especially if you’re buying high-end mascaras that average somewhere around $25 a tube. Doing the math, if you buy 1 mascara a month, you’re spending $300 every year on your eyelashes. Now add that onto what you spend on all your other products. Yikes.

Thankfully, there’s a solution that not only helps your wallet, but also gives you more control with application, longer shelf life, and the freedom to explore multiple mascaras each month for the same price as a full size tube. I like to call it: buying mini mascaras. Creative title. I know.

You’ve seen them hanging out by the checkout. They’re usually lurking the travel-size section, and they’re one of the best beauty switches you can make. Here’s why.

  1. Less Clumps

Since a mini mascara tube is more compact and has a shorter wand, less air gets pushed into the tube as you use it. Air is what causes the formula to dry out and give you those oh-so-lovely clumps. So in a way, mini mascaras can last even longer than their big sister.

  1. Affordability

Travel size mascaras are typically priced at half of the full size price (which makes sense considering that they’re also half the size. Amazing.) Your wallet will thank you.

  1. They Fit Anywhere

Since they’re small, they’re the perfect size for your purse, backpack, or makeup bag. Win.

  1. Variety Without the Risk

Typically I shop around and buy two or three types in one trip. Then I have my stock for the next three months. If I’m not a huge fan of one, I can simply move on to the next one for a fraction of the cost.

  1. Precise Application

A shorter wand means that you have more control in your application. Gone are the days when you accidentally stab yourself in the eye! Hooray! It’s also easier to apply a coat to the top side of your lashes without accidentally touching the wand to your eyelid and ruining your masterpiece.

So remember: Size does matter.




Leave a comment

  1. Molly McCullough
    September 19, 2017 / 12:56 am

    yay marg!!! cant wait to keep reading:)
    ps im a big fan of little mascara!!

  2. Laura
    September 28, 2017 / 7:35 pm

    Great tip! I hate clumps. And wasting $. Thanks

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